The Global Online Gambling Market – A $100+ Billion Industry
A closer look at the market segments and key players, highlighting growth trajectories and dominant forces.
Total Global GGR
Global Crash Games GGR
Revenue by Top 5 Crash Games (2025 est.)
This data underscores the significant and sustained growth across the entire online gambling sector, with crash games emerging as a particularly dynamic and high-revenue segment.
Crash Games – Business Model & Economics
Game Economics
Typical RTP: 97% – 99% (house edge 1–3%)
Average House Edge: ~2.8%
GGR per $1 bet: ~$0.028
Average Game Provider Revenue Share (2026)
Team Structure – What We Need to Succeed
Our approach ensures a lean and scalable team, adapting to the project's lifecycle from initial launch to sustained operations.
Core Launch Team (Months 1–6)
Studio Head
Mathematicians
Game Design & Development team
Legal, Compliance & Licensing Team
Marketing Manager
Financial Team
Ongoing Operations Team (Post-Launch)
Studio Head
Tech Support Team
Mathematicians
Data Team
Legal, Responsible Gaming, Compliance & Licensing Team
Marketing Team
Affiliate & Partnership Manager
Account Management Team
Financial Team
Crash Game Launch – Steps & Timeframes - Partnering with Game Studio
1
Month 1–3
JV Setup + IP Protection + Provider Contract
2
Month 3–6
Game Reskin & Branding ("Il Capo" Theme)
3
Month 4–10
Certification & Testing
4
Month 6–12
Licensing (Curaçao Base + Key Markets)
5
Month 9–15
Soft Launch → Full Launch
Total Time to First Revenue: 9–15 months
Investment
Total Initial Investment: $2M–$6M
Breakdown of investment allocation:
Development & Operations
$1.2 M - $3 M
Certification & Licensing (initial markets)
$200 K – $1.4 M
Marketing & Promotion
$400 K–$1 M
Company Setup, IP, Legal
$200K–$600K
Our Proposal to You
The Deal
20% Preferred Equity - A substantial stake that protects your ownership in the long term, no dilution for round 1, and smaller proportion dilutions for following rounds, smaller proportion dilution.
Zero Financial Investment Required - You contribute your highly valuable brand and promotional power, not capital.
Your Contribution: Brand & Promotion - Leverage your established platform and network for mutual growth and success.
Your Contribution Details
Your Channels - Utilize your YouTube, podcast, and social media presence for promotion.
Major Podcast Visits - Feature the partnership on high-reach podcasts.
Major Influencer Collaborations - Engage with other key influencers to expand reach.
Stock Footage Rights - Provide rights for existing footage to be used in marketing.
Meet & Greets - Personal engagement opportunities to connect with the audience.
Retreats - Participation in exclusive events and experiences.
Giveaways - Participation in promotional giveaways.
Goal: Create a respected, responsible, and profitable gaming ecosystem that carries your name with pride, with the goal to become one of the leading regulated and compliant iGaming names of the world.
SMH global is an international iGaming advisory, events and media organisation, working with brands like Flutter entertainment, Entain, Bet365, JetX, Aviator etc. Representing the world's leading iGaming events and media brand SBC
SBC's Global Reach
Leading summits and exhibitions across US, UK, Canada, Brazil, Portugal, Malta, and Georgia
Gathers over 100,000 industry professionals annually
Largest iGaming business media network
Unparalleled access to the global iGaming ecosystem leaders
SMH Global's Expertise
Extensive background in game and platform development and operations
Deep experience in online betting and casino operations
Now positioned as one of the best-connected advisories within iGaming
Strategic Focus
Strong relationships with regulators, operators, and providers
Supporting industry stakeholders through SBC's events and SMH's consultancy services
Bridging the gap between innovation and compliance across markets
SMH Global Resources
Global Market Access & Regulatory Navigation
Leverage SMH Global's deep connections with regulators across the Globe for simplified market entry and compliance.
Unrivaled Industry Network
Gain direct access to the leading iGaming professionals through SBC Leaders.
Proven Operational Expertise
Benefit from SMH's extensive background in game development, platform operations, and casino management, ensuring efficient execution and a high-quality product.
Compliance & Licensing Support
Navigate complex regulatory landscapes with expert guidance, ensuring Il Capo meets all necessary certification and licensing requirements in target markets.
Strategic Visibility & Exposure
Showcase Il Capo at world-leading iGaming summits and exhibitions, amplifying its presence and attracting key operators and players.
Strong Provider & Operator Connections
Utilize SMH's established relationships with major stakeholders for robust distribution, swift platform integrations, and lucrative partnership deals.
Sources & References
H2 Gambling Capital – Global Gambling Reports 2025 & 2026 (primary GGR and regional data) https://www.h2gc.com/